PANOPTIKA was founded by Megann and Steve Willson in 2001, to help clients get a better handle on what their customers were thinking, and why. Our name means “seeing everything”, because your context is critical.
From team facilitation and strategic planning meetings, to focus groups to in-depth interviews; online, in-person, telephone...wherever your team or your customers are most comfortable talking. That's where you'll find us.
What sets us apart is the dedication we have to improving our clients’ ability to succeed. By using advanced techniques, we do more than just scratch the surface. Our clients tell us they always learn something they can use, and their teams and clients appreciate the respect we show them during our interactions.
Seeing everything. Because your Context is Critical©